Tuscany Cookies at the 2024 Summer Fancy Food Show in New York

By Blog Tuscany | July 10, 2024

The Summer Fancy Food Show, one of the most prestigious events in the culinary world, brings together leading food artisans, industry innovators, and gourmet enthusiasts from across the globe.


This year, held from June 23 to 25 in the bustling heart of New York City, the event was a monumental success for Tuscany Cookies. Not only did our products receive an overwhelmingly positive response from attendees, but we also had the honor of winning the SFA Leadership Award for Vision, presented to our CEO, Diego Silva. Come and read more about!

Summer fancy food show New York Tuscany cookies 2024

Setting the stage: The Summer Fancy Food Show


The Specialty Food Association (SFA) organizes the Summer Fancy Food Show annually, bringing together over 2,400 exhibitors from around the world. It’s a platform where innovative products are showcased, industry trends are highlighted, and culinary excellence is celebrated.


Tuscany Cookies was thrilled to be a part of this prestigious event, using it as an opportunity to present our premium cookies to a global audience.


Our booth at the Summer Fancy Food Show was designed to reflect the elegance and quality of Tuscany Cookies. Visitors were greeted with an array of our finest offerings, presented in beautifully arranged displays. The inviting setup allowed attendees to not only see but also taste the exceptional quality of our cookies, made with real butter, real fruit jam fillings, and other premium ingredients.


Our Chocolate Chip Cookies and Oatmeal Raisin Cookies were among the top favorites. The rich, buttery base and generous chunks of premium chocolate in our Chocolate Chip Cookies received rave reviews. Similarly, the Oatmeal Raisin Cookies, with their perfect balance of chewy oats and plump raisins, garnered much appreciation.


The Strawberry Cookie Pie and the Apple Cookie Pie stood out with their unique flavors and delightful textures. Attendees loved the burst of real fruit jam filling paired with the buttery, crumbly cookie crust. These cookies showcased the innovative spirit and culinary craftsmanship that define Tuscany Cookies.


Throughout the event, we conducted multiple sampling sessions, allowing visitors to experience the taste and texture of Tuscany Cookies firsthand. The response was overwhelmingly positive, with many attendees expressing their admiration for the authentic flavors and the use of high-quality, natural ingredients.


Our sampling sessions were a testament to the fact that when it comes to premium sweets, taste and quality are paramount.


A moment of pride: SFA Leadership Award for Vision


One of the highlights of our participation at the Summer Fancy Food Show was being honored with the SFA Leadership Award for Vision. This prestigious award recognizes outstanding leaders who have made significant contributions to the specialty food industry, particularly those who demonstrate exceptional foresight, innovation, and commitment to excellence.


We are incredibly proud that our CEO, Diego Silva, was the recipient of this esteemed award.


Diego Silva’s visionary leadership


Diego Silva has been the driving force behind Tuscany Cookies, steering the company towards unprecedented growth and success. Under his leadership, Tuscany Cookies has consistently prioritized quality, innovation, and sustainability. His vision of creating cookies that not only taste exceptional but are also made from ethically sourced, natural ingredients has resonated with consumers and industry experts alike.


The Summer Fancy Food Show provided an excellent platform for networking and building relationships with industry leaders, retailers, and fellow exhibitors. We had the opportunity to connect with retailers who showed keen interest in stocking Tuscany Cookies in their stores, recognizing the demand for premium, high-quality snacks.

Leadership award sfa 2024 Tuscany cookies Diego silva

Building partnerships at Summer Fancy Food Show


We engaged in fruitful discussions with potential partners, exploring opportunities for collaboration and expansion. The positive feedback and interest from retailers further reinforced our belief in the growing market for premium cookies.


Interacting with attendees also provided valuable insights into customer preferences and trends. We received constructive feedback that will help us continue to innovate and improve our product offerings. Understanding what our customers value most about Tuscany Cookies—whether it’s the real butter, the authentic fruit jams, or the handcrafted quality—allows us to keep delivering what they love.


The future of Tuscany Cookies


Winning the SFA Leadership Award for Vision is not just a recognition of our past achievements, but also a motivation to continue striving for excellence. At Tuscany Cookies, we are committed to pushing the boundaries of what premium cookies can be. Here are some exciting plans we have for the future:


The 2024 Summer Fancy Food Show in New York was a remarkable event for Tuscany Cookies. From showcasing our premium products to winning the prestigious SFA Leadership Award for Vision, our participation was a testament to our dedication to quality, innovation, and excellence.


We are grateful for the overwhelming support and positive feedback from the attendees, and we look forward to continuing our journey of crafting the finest cookies that bring joy and indulgence to all who taste them.


As we look ahead, we are excited about the future of Tuscany Cookies. With a focus on expanding our product line, enhancing sustainability, and reaching new markets, we are committed to maintaining the high standards that have earned us the trust and admiration of our customers. Thank you for being a part of our story, and we can’t wait to share more delicious moments with you. Here’s to a future filled with the sweet taste of success!

Place your order today!

Subscribe for early access to new recipes, product lines, exclusive deals, and what’s new with Tuscany Cookies